# dotBrands Strategy Guide

This guide offers an overview of how to plan and apply for your own branded Top-Level Domain (TLD). A dotBrand, such as .google or .barclays, is an exclusive TLD managed solely by a brand owner for their organization, providing exceptional control, security, and innovation in a company's digital identity.

The upcoming application round for new gTLDs—the first in 14 years—presents a rare and strategic opportunity. Download now to learn everything you need to know and start preparing your legal, technical, marketing, and executive teams now to secure a permanent and trusted presence on the internet.

### Download Now

[Download Now](https://gcd.com/wp-content/uploads/2025/09/gcd-dotbrands-onesheeters.pdf)

## GCD Insights

### July 17, 2025

**ICANN83 Briefing**  
[Read More](https://gcd.com/resources/icann83-briefing/)

### May 9, 2024

**Defense Is The Best Offense: Domain Names’ Role In Brand Protection**  
This article first appeared on Forbes Business Council...  
[Read More](https://gcd.com/defense-is-the-best-offense-domain-names-role-in-brand-protection/)

### October 24, 2022

**Secrets to Successful Domain Name Management When Launching New Brands**  
The information provided in this article is provided...  
[Read More](https://gcd.com/secrets-to-successful-domain-name-management-when-launching-new-brands/)

## Discover the 
Right Domain 
Solutions for You

Ready to take the next step? Connect with our experts for a personalized demo to discover our platform's capabilities and discuss your specific needs.

[Request a Demo](https://gcd.com/request-a-demo/)