dotBrands Strategy Guide

This guide offers an overview of how to plan and apply for your own branded Top-Level Domain (TLD). A dotBrand, such as .google or .barclays, is an exclusive TLD managed solely by a brand owner for their organization, providing exceptional control, security, and innovation in a company's digital identity.

The upcoming application round for new gTLDs—the first in 14 years—presents a rare and strategic opportunity. Download now to learn everything you need to know and start preparing your legal, technical, marketing, and executive teams now to secure a permanent and trusted presence on the internet.

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GCD Insights

July 17, 2025

ICANN83 Briefing
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May 9, 2024

Defense Is The Best Offense: Domain Names’ Role In Brand Protection
This article first appeared on Forbes Business Council...
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October 24, 2022

Secrets to Successful Domain Name Management When Launching New Brands
The information provided in this article is provided...
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